NOTE: For the next few days I am turning my blog over to my dear friend Auntie Specialsnowflake,* who will teach new authors everything they need to know about Promoting Their Books, Making Themselves Famous, and WINNING THE INTERNETS.** I urge you all to follow these tips to the letter. I think we’ve all seen recently how well this works. Fame and money will soon be yours!
Auntie would like to thank you all, first, for your comments. Of course, because most of you are readersheep she takes your compliments as only her due, but it is nice to see some of you finally growing up and accepting that your job is to support authors in any way you can. It’s not like you have anything better to do, after all.
So let’s get right to it, because this is–and Auntie is not being modest–THE MOST IMPORTANT BLOG POST YOU WILL EVER READ IN YOUR LIFE EVER. EVER. Why? Because contained in this post are the secrets to making yourself an International Author Superstar. Now first, a quick apology; I’d intended for this post to be all about you on your own blog, but it occurs to me we missed some steps, so it’s a bit of a mix.
Okay. You’ve done The Right Thing (in other words, Everything Auntie Advises) and responded to some reviews, calmly and rationally pointing out where the reviewer has been neglectful in her sacred duty to promote authors, where she has been mean about you personally by saying she didn’t like something in your book, where she is an idiot, where she doesn’t have the right to say such things because she is just a readersheep and not an Author, and where, well, she’s a bitch and it would probably be best for the world if she would just shut the hell up and let people with actual brains–that is to say, Authors and not readersheep–get about the business of doing things with books.
That’s a good start. As I explained before, the Readersheep are probably making little rumblings at the moment about you, but secretly they are superimpressed by you. And, far more importantly, the rest of the world supports you wholeheartedly.
But what to do about those readersheep making those rumblings? How can you prove to them that you are not only more special than they are, you are smarter, more important, more deserving, and a wonderful person to boot? How can you make them all give you your due?
First, you must threaten them. This is a surefire way to make them see how serious you are, AND to make them respect you. See, in the readersheep mind, authors are mythical figures of power, much like Goddesses. (Yes, they hate them, the way frustrated toddlers hate the Mommy who won’t let them stick a fork in the toaster. Which, believe me, those readersheep would probably do that if they could figure out a way to either attract more attention to themselves by doing so, or blame an Author for it.)
This means a threat coming from a Real Live Author is, well, just about the most terrifying thing that can possibly happen to them. Remember, they talk a big game because of their fanatical hatred for people of talent and worth in this world (which they are not), but really, they’re a cowardly, timid little bunch, given to erupting in vapors at the faintest hint that an Author is On To Them.
There are a whole bunch of people out there who will advise you not to threaten other people, or never make threats you can’t back up, or whatever. They are all a bunch of pussies. Authors who are afraid to threaten readers? Well, Auntie has a name for them, and that name is “Failure.” Threats are one of the best ways possible to draw attention to yourself, and attention automatically equals book sales!
The best way to start this is with legal threats, especially ones about slander. Now, some people will claim there is a difference between slander and libel, the first being spoken and the second written. They’re all morons. Everyone knows there is no difference at all, if “libel” is even a real word, which I bet it is not. Trust me, nothing will strike more fear into the hearts of the readersheep than you threatening to sue them for slander. And nothing will impress all of the others more, either. Your accusation of slander is like…like a calling card, a secret Code Word that lets the whole world know that you are a person not to be messed with.
You can make this even more impressive by mentioning that you have already spoken to your lawyer (or “attorney,” if you want to be really fancy) and he has assured you that they are in fact going to jail for a very long time because of the cruel things they’re saying. They will RUE THE DAY!
“But, Auntie,” you say, pathetically. “I don’t have a lawyer!”
First, that matters not one iota. You might know that and I might know that, but the readersheep do not. Because they are so very gullible and empty-headed, it will never even occur to them that you could possibly not be telling the truth. Merely mentioning the word “lawyer” will strike fear into their hearts. Second, Yes, you do! You just don’t realize it. You see, simply by virtue of being An Author On The Internet, you are in fact a fully qualified attorney, granted the ability worldwide to give extremely accurate legal advice on any and every aspect of the law.
YOU are the only attorney you’ll ever need:
Now, that should take care of it. Not only should they immediately stop being meanies, but once again, you will have so impressed them all that they will immediately buy your book. It’s like some sort of Readersheep Mysticism, wherein your book sells copies simply because your name has been seen (and you’ll make mention of this later).
But what if it doesn’t? Occasionally you may come across some readersheep who are so invested in trying to make themselves look good that they will pretend not to be impressed by your legal threats.
This is where you reach for a handful of other useful phrases/threats, which I have helpfully illustrated for you below. You may want to print this image out and hang it on your wall, as a handy-dandy guide to Winning The Internets:
Now, remember, all of this is being backed up by your friends and sockpuppet accounts. It’s especially useful if those accounts interact with each other, applauding and backing up, and ganging up on whomever opposes them. Also, keep in mind that as a Real Author, you know for a fact how little information is conveyed by things like syntax, word choice, phrasing, grammar and punctuation, etc. So there is no need to try to give your sockpuppets different “voices.” The one thing readersheep do not know how to do is interpret or analyze text; well, we know that, don’t we, because if they were so good at reading they wouldn’t have disliked your book to begin with! There is no possible way they will catch on to the fact that not only do you always say things like “for all intensive purposes,” five brand-new commenters with no internet footprints do the exact same thing!
Oh, dear! I almost forgot the importance of a thing Auntie likes to call “lying.” The beauty of the internet is that not only can no one ever prove you’re not telling the truth about things, but they won’t even GUESS! Readersheep believe everything they’re told, automatically. So when you make your breathtakingly mature and clever comments, make sure you insert some of those “lies.” A couple of them are already in the museum-quality illustration above, but here are a few more:
“My blog gets thousands of hits a day already.” This shows how important you are, and that you don’t need the good opinions of these particular readersheep. Thus proving that you’ve visited them on this particular occasion just to gently correct their mistakes and shower them with the golden joy of your attention, which they crave. I cannot emphasize enough how impressed they will be, how much this will immediately make them realize that they too need to jump on the bandwagon and buy your books. We call them “readerSHEEP” for a reason, and that reason is they have no decision-making capacities of their own and immediately do whatever they’re told, or whatever the other readersheep are doing.
“I am a Bestselling Author.” There is no way for anyone to check up on this, and readersheep are always impressed by an author of whom they’ve never heard making this claim. Hey, you didn’t say where! And nobody can make you, either. You are, after all, the Best Selling Author In Your Home, are you not? You get bonus points if you have ever hit an Amazon list that is so narrowed down that there are only a dozen books that could even possibly be on it. That totally qualifies. You are definitely on a par with Stephen King [we'll get to him tomorrow], J.K. Rowling [her too], and Stephenie Meyer, and deserve just as much in the way of awe and accolades for the fact that your book sold ten copies on that one Tuesday when you had ten friends all go buy it at the same time so you could call yourself a Bestselling Author. Once again, the word “Bestselling” immediately tells the readersheep that you are a serious genius, a force to be reckoned with, someone whose very existence demands respect. The subtle blessed aroma of Bestsellerhood will drift over them, much like those sex pheromones, and make them see you in a totally different, totally respectful, light. They’re messing with a Bestselling Author, you see, and everyone knows Bestselling Authors have the power to get them fired from their jobs with just one phone call, or make lead into gold, or change the weather using only their awesome brain power. Oh, and the Bestselling Author can immediately blacklist any other person from anything to do with publishing, too, which means no more ARCs for those sleazy freeloading readersheep who are, after all, nothing more than a bunch of thieves. Just like those scumbags who use the library.)
“I have sold movie right/I am about to sell movie rights.” Again, no one can possibly check up on this. And the readersheep will be so impressed they will immediately rush to buy your book because, hey, if somebody else they’ve never met likes it, they will too!
“I have Another Secret Pen Name under which I write huge bestsellers that you all love.” Now, this one works especially well if you are an author starting an epublishing house (and Auntie is considering a post especially for those people, who clearly need her help), but it is worthwhile in this situation as well. Reason being that it is conclusive proof that the review isn’t about your book but about YOU; this is personal for them and nothing they say will ever prove it is not. Because it is.
At this point, people will be talking about you ALL OVER THE INTERNET. Everyone in the whole world now knows your name, even people who use the internet exclusively for porn and buying shoes. Even, in fact, people who have no internet connections. This will immediately translate to sales (or, as the Real professional Authors call them, “sells”), and it is time to begin pointing this out. Good phrases include:
“You guys are just selling my books for me, HAHAHAHAHA!”
“Keep going! You should see my sales numbers (or “sells,” of course) increasing! HAHAHAHAHA!”
“My sells have doubled/tripled/fourthupled since your review went up! HAHAHAHAHA!”
“Hollywood producers have started calling me! HAHAHAHAHA!”
“You guys are totally proving how mean you are! Go ahead, show everyone! HAHAHAHAHA!”
“You are totally making me famous! HAHAHAHAHA!”
Or, if you want to really strike fear into the hearts of the readersheep:
“I AM GOING TO EXPOSE ALL OF YOU FOR THE LYING LIARS YOU ARE AND IT WILL DESTROY YOUR ENTIRE LITTLE WORLD BECAUSE EVERYONE WILL SEE YOUR EVILHOOD! HAHAHAHAHA!”
Sadly, I did not really get to your own blog. But I sort of did, because all of these tips can be easily modified to use there. There was just too much to cover here. I’ll do that tomorrow.
ANOTHER NOTE: Auntie Specialsnowflake is happy to answer questions and give advice on any sort of publishing subject. Just use the contact form on the website here. I’ll pass your questions along and post answers as we go or in a separate post or whatever, depending. Auntie already has a question or two in the queue, so keep ‘em coming!
*Do I really have to explain that this is satire? Please tell me I don’t.
**This does not work. Ever. This is for entertainment purposes only.