What Stace had to say on Monday, July 30th, 2012
Bringing It Home

NOTE: For the next few days I am turning my blog over to my dear friend Auntie Specialsnowflake,* who will teach new authors everything they need to know about Promoting Their Books, Making Themselves Famous, and WINNING THE INTERNETS.** I urge you all to follow these tips to the letter. I think we’ve all seen recently how well this works. Fame and money will soon be yours!

Well, yes, Auntie skipped posting on Friday. Because unlike you people, she actually has a life. So there. You see, being the enormous Bestselling Author that she is, she is simply inundated with requests to do tours and sign autographs and all of that; she is hounded everywhere she goes, just like all us Bestselling Authors are. (Yes, we are recognized in public ALL THE TIME, because no one is more recognizable and celebrity-like than Authors.)

Anyway. Let’s get to your own blog, shall we? And how to use the momentum you’ve gained through Auntie’s special program of sockpuppets, insults, lies, threats, and general tantrum-throwing to truly cement your place in the Authorly Stratosphere.

Why is your own blog so important? Because, duh, if you don’t take the battle to your own blog, you run the risk of the situation–and the ATTENTION–dying down. Also, being on your own blog will add credence to your lies about how many people are looking at you/your post and how they’re all rushing to buy your books in support of it. If you’re on someone else’s blog how could you know this? But on your own…hell, even if the hit counter you have up indicates only, say, 12,000 hits more than it showed when the whole mess started, you can still easily claim 25,000 people checked out your site and blog, and of course, most of them bought your book. This always fools the readersheep. But of course, if it’s not on your blog you can’t lie. And we can’t let that happen, can we? Noooo.

So. You start by writing your own blog post, in which you simply tell the truth and nothing but the truth about how those evil readersheep have injured, damaged, and hurt you personally. How they have ganed up on you and left you bereft. How your innocent attempt to point out the error of their ways–an attempt those ungrateful bitches will never admit how much they appreciate, but we all know they do deep down because all idiots like having their idiotude pointed out. How the hell else are they going to learn, right?–has suddenly snowballed into the most vicious type of aggressiveness.

This will be 100% true, because we all know how the readersheep run their carefully orchestrated campaigns. Auntie believes they have learned to do this by studying the writings of General George S. Patton, because there is of course no way they’re smart enough to orchestrate something of this nature on their own. Hence, you have a whole cabal of readersheep, sitting in front of their computer screens, overeating in a vain effort to silence the gnawing pain of Not Being An Author Like You and cackling madly while they shout, “I’ve got you now, you magnificent son-of-a-bitch! I READ YOUR BLOG!!”

Now, for the first time ever anywhere, Auntie will outline for you the exact methods these readersheep mafiosi use to discredit and attack you:

If Readers catch up to you in a dark alley one day, you are done for

*They quote you. All over the internet. You’ll find your words in places you did not put them. This cannot be countenanced, and is proof that they hate you and all Authors. (It also gives you the opening you need to start adding “You’re violating my copyright!” to your list of legal threats. This will terrify them.)

*They will comment on the things they quote. Just as if they have the right to interpret anything you say. It’s another show of their arrogance, like their stupid misinformed twaddle about your book, which they are obviously just not smart enough to understand.

*They will actually discuss their interpretations of your comments. I know. Something must be done to stop this nonsense. Everyone knows that whatever you say on the internet is intended for your eyes only, or for those of your close circle of friends. No one else has the right to look at your words. This is especially true because you are an Author, and baby, if they want to read what you write they should pay you. Unless of course it’s one of the posts you write based on the following advice, in which case they should be strapped to a table and left there with only your posts to read until they agree to concede that you are far, far better than they can ever hope to be.

*They may put your books on Mean Shelves on Goodreads. Like “Won’t Buy” or “Author Behaving Badly.” Like they have any right to judge the behavior of an Author and make any sorts of buying decisions based on it. You and your book are completely separate things and they are beholden to completely ignore anything and everything about you as a person and just shut up and buy your book. (Again, unless of course they love you. Then they should buy all of your books and give them great reviews simply because that is the sort of support they owe you.)

“Auntie,” you say, “I see this whole bad-shelving thing, but I admit, I’m curious why it matters so much.”

Ah, you poor little thing. I pat you on the head. It matters because the readersheep see even a single instance of such shelving and immediately decide that no matter how much they may want to read your book, they never ever will. All it takes is one to destroy your publishing career forever (there are numerous case studies that support this). The Readersheep know this, so they do this “shelving” thing just because they have nothing better to do and it amuses them to destroy those who have achieved things in life. Remember, just by virtue of writing some words and self-publishing them, or maybe signing a contact with a brand-new epublisher (that means they’re going to show all those big mean established houses!) you are automatically a great success in life.

I repeat, readersheep are incapable of making their own decisions. What one says, thinks, or does, all the others say, think, or do. Period.

ALL of these things can and should be addressed on your own blog. I recommend you begin by using that most mature and guaranteed-to-win argument ever: They Started It. Hey, if they hadn’t been mean about you, you never would have been forced to jump in and defend yourself, right? And they did that knowing how much it could hurt and harm you. They did it just to ruin your life and, especially, to attract your attention. That’s all they want, is for you to notice them.

So first, you point this out. How you were attacked and wounded. Say whatever you want, because the fun isn’t in this initial post–although you must make clear how hurt you are, and how disappointed that they have failed in their responsibility to you–will come in the comments. See, at least one Readersheep is bound to take umbrage at this. Like all stupid people, they get very offended when their stupidity is pointed out to them, even gently. Which you will not be, if you know what’s good for you, because gentleness doesn’t sell books.

So one or two of them will make some moronic comment about how disrespectful you’re being. This is typical of them; they try to make everything about themselves when we all know it’s actually about YOU. Simply let them know that you’re not falling for their attempts to pretend they’re the injured party. You know why they’re on your blog, and it’s because they’re having too much fun attacking you to go away. All you’re trying to do is set the record straight and here they are quoting you and picking at you like the dirty vultures they are.

One or two other Authors–well, I hesitate to say they’re worthy of the title, because all true Authors will see things the way you do–may attempt to get you to remove your post. They will pretend this is because they care and want to help you. This is utter bullshit. They simply do not want you to steal their thunder, because they themselves have been planning a similar Surefire Publicity Campaign and you’re stepping on their territory. Either that, or they’re just kissing ass, hoping the readersheep will see them and buy their books. They do this because they’re just as stupid as the readersheep. Readersheep never buy books from authors who support them, because they have no respect for such a stance. Trust me on this one.

Your post must contain a large amount of self-justification and references to both the stupidity of the readersheep AND how many better things they should have to do AND their bad taste. AND, of course, their meanness, which is what this is all about. A good way to do this is to mention the names of other, more famous Authors, thus implying a bit of modesty and pathos by admitting that, for example, you are not as famous as Stephen King, which means they are extra cruel to attack you. You could of course use J.K. Rowling instead of King; this is especially good if you refer to her as either “JK Rowlings” or “JK Rawling/s.” (Same for calling Stephenie Meyer “Stephanie Mayer,” or similar. All of these are guaranteed to make the readersheep see you as the delicate flower you are, and they will understand how little you deserve to have them express an honest opinion about your book that is not 100% positive. Or anything you do or say.) Once again, it proves that you’re not a crazy egotist, you’re not unable to accept criticism, you’re just a sensitive and extremely talented little snowflake trying as hard as she can to make it in this big scary world, and the readersheep have unjustly targeted you for ruination simply because they get off on such things. Don’t forget to mention all of the things we covered before: the health problems, how important your book is to you, how you’re a good person and they are not, how you don’t deserve such cruelty just for having a dream, etc. etc.

Now–if you’re lucky–you’ll find your blog post linked to or discussed elsewhere. Good for you! You’re becoming a Real Celebrity. Wheaties will be calling you any moment to get your picture on the box, so leave those phone lines open. Most of these posts will be readersheep pretending to be upset by what you’ve said. Do not fall for this. They’re talking about you because your name is now tattooed on their very souls, and they have already begun the process of buying multiple copies of every book you’ve ever written. Deep down they are hugely impressed by you.

But you must at first pretend you don’t know this is the case. You also must–and this is so, so important–NEVER LET THE MATTER DIE. EVER. The name of the game is “Attention at Any Cost,” and you must make them pay for what they’ve done to you. Make the biggest stink you can. Enlist your sockpuppets to start leaving abusive comments on every post on their blogs. They’ll never know it’s you. Threaten them some more. Apply more pathos.

If you’re *really* committed to becoming a huge Bestseller, you’ll try the following:

*Write more blog posts. Write several a day, exposing them for the scum they are. Discuss in great detail how they gang up and bully Authors like you, who did nothing to them except try to share a piece of your heart with the world.

*Make great and excessive use of “LOL” or “< g >” or “HAHAHA!” I recommend “LOL” for most situations. And most of the time what you’ll want to use “LOL” for are things that are not only not funny, but that no one would ever consider funny EVER. For example, you could say “Oh, well, I guess I’m just a jerk that way LOL” and it’s not really funny, but one can see where the “LOL” just might fit in as an indicator of sarcasm or you being asshole-y-ish gleeful about your assholehood. But that’s not what we want here. So try to think in terms of things like, “Sorry I have to go eat dinner LOL” or “My phone is ringing LOL.” Remember, if it makes sense or is something any actual human being would actually laugh at, “LOL” is probably wrong. I recommend “LOL” and “< g >” also for when you’re being a straight-up dick. Like, “I guess I should listen to what you dumb bitches think < g >” or “Go get a life you miserable cunts < g >.” That way you can later pretend you were joking and man, it’s not your fault they have no sense of humor. (“HAHAHAHA!” is best left for threats.)

*Take screenshots of their comments and post them out of context. It doesn’t matter if they’re quoting you calling them fiendish fuckheads. The point is, you have an image where one of them says the phrase “fiendish fuckhead.” Therefore they called you that and no one can prove any different. (Make sure you delete their comment immediately after screenshotting it.)

*Make up other screenshots/posts. The beauty of allowing anonymous comments on your blog is that YOU can post anonymously, too! Of course, you’re already doing so with your supportive sockpuppety friends, but don’t overlook the potential there. You can easily post attacks to yourself for all to see. And once again, not only can no one prove you’re not doing this, they’re too sheeplike and dumb for the idea to even occur to them!

*Don’t just use anonymous sockpuppets, either. Use some who pretend to be your literary agent, or who claim to be lawyers or publishing insiders. If you’re with a small enough publishing house, you can possibly get an editor or higher-up from there to come and go batshit all over the place, which will prove to the readersheep not only how much said publishers believe in your talent, but how important and trustworthy their judgment is. Which, duh, is a lot.

*Inform everyone that you’re receiving private death threats and are talking to the police. Tell them you’ve handed over all of their private information to the authorities (as well as, of course, your own attorney who will need it for those slander suits). This will not only invoke their sympathy and make them see how they’ve gone too far, it will also prove to them your omnipotence (don’t worry about the potential logic issue with this; they certainly aren’t capable of seeing it). As they cower in fear, your name–and book covers!–will be imprinted on their brains, forcing them to buy your books even if they don’t think they want to. They do. Why? Because YOU are dominant, and you have proven it, and now they will submit. Readersheep, being weak little fools, are guaranteed to roll over and do what you want once you take a firm hand.

*Get your friends to keep commenting on your blog and any other that discusses the situation.

*Hunt down every comment they make about you anywhere. Discuss them all with your sockpuppets in detail. Post long blog posts about them.

*Don’t forget to punctuate all of this with more statements about how hugely your sales numbers are rising with every passing second, how they have all made you famous, and you couldn’t pay for that kind of publicity so you thank them. This will make them feel foolish and, of course, prove to them that they have been outsmarted. That works especially well if you begin informing them that THIS is what you expected all along, that you orchestrated the whole thing just to expose them and their evil scheming, and that they have played right into your hands and showed the world who they truly are. THE WHOLE WORLD NOW KNOWS THEY SUCK AND ARE HATEFUL HATERS. HAHAHAHA!

Saying this is proof that you are a Winner

*And, as your last, bold move to Win It All, you must delete everything. Just delete it.

This will leave them guessing and wondering, delighted and amazed. This will leave everyone talking about you. You’ll become a legend: the Amazing Vanishing Author. They’ll debate about you for YEARS.

And you will have cemented your future forever. You, dear Author, are a hero.

TOMORROW: AUNTIE WILL ANSWER YOUR QUESTIONS! SO IF YOU HAVE ONE YOU HAVEN’T YET ASKED, SEND IT IN OR LEAVE IT IN COMMENTS!

*Do I really have to explain that this is satire? Please tell me I don’t.
**This does not work. Ever. This is for entertainment purposes only.

4 comments to “Bringing It Home”

  1. Bea @Bea's Book Nook
    Comment
    1
    · July 30th, 2012 at 8:29 pm · Link

    Oh Auntie Snowflake, you are so wise. It’s true, I am but a stoopid, foolish readersheep. I bow to your wisdom.



  2. Expy
    Comment
    2
    · July 30th, 2012 at 10:52 pm · Link

    Make big drama. Draw attention by any means necessary. Then delete everything to leave everyone confused. Perfect. Will do Auntie SpecialSnowflake! 😈



  3. Andrew Lawston
    Comment
    3
    · July 31st, 2012 at 12:41 pm · Link

    Auntie Specialsnowflake, you are Stephen Leather, and I claim my £10!



  4. BernardL
    Comment
    4
    · July 31st, 2012 at 1:35 pm · Link

    I will immediately enlist a horde of literary agents, lawyers and famous authors into my sock puppet army! No more anonymous. In these hard economic times, I’m sure any mention on the blessed ‘Internet’ will be a thrill for for the agents and authors at least. :)



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